terça-feira, 15 de março de 2011

Fwd: 3/14 Wired Top Stories



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From: Feed My Inbox <updates@feedmyinbox.com>
Date: 2011/3/14
Subject: 3/14 Wired Top Stories
To: alexandre.a.borelli@gmail.com


     
    Wired Top Stories    
   
The EU's Assault On Display Advertising
March 13, 2011 at 5:09 PM
 
When Eric Schmidt argued recently that online display advertising could become a $200 billion industry within the next decade, his words triggered thousands of bullshit detectors across the media industry. Today, online display is worth a mere $17 billion globally. Relatively few publishers buy the story that Mr. Schmidt is selling. For many, online display remains an island of potential in a sea of disappointment. As a media agency executive told me on the sidelines of a recent conference: 'Online display has been broken for a long time, and everyone knows it.'


   
     
 
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